"This suggests a more contemporary version of Kraus’s dichotomy: Mac versus PC. Isn’t the essence of the Apple product that you achieve coolness simply by virtue of owning it? It doesn’t even matter what you’re creating on your Mac Air. Simply using a Mac Air, experiencing the elegant design of its hardware and software, is a pleasure in itself, like walking down a street in Paris. Whereas, when you’re working on some clunky, utilitarian PC, the only thing to enjoy is the quality of your work itself. As Kraus says of Germanic life, the PC “sobers” what you’re doing; it allows you to see it unadorned. This was especially true in the years of DOS operating systems and early Windows."
"[Eddie] Lampert runs Sears like a hedge fund portfolio, with dozens of autonomous businesses competing for his attention and money. An outspoken advocate of free-market economics and fan of the novelist Ayn Rand, he created the model because he expected the invisible hand of the market to drive better results. If the company’s leaders were told to act selfishly, he argued, they would run their divisions in a rational manner, boosting overall performance. Instead, the divisions turned against each other—and Sears and Kmart, the overarching brands, suffered."
"And the reason privacy is so critical is because it’s only when we know we’re not being watched that we can engage in creativity, or dissent, or pushing the boundaries of what’s deemed acceptable. A society in which people feel like they’re always being watched is one that breeds conformity, because people will avoid doing anything that can prompt judgment or condemnation. This is a crucial part of why a surveillance state is so damaging — it’s why all tyrannies know that watching people is the key to keeping them in line. Because only when you’re not being watched can you really be a free individual."